About 729Beauty
729Beauty was founded in 2020 by Jasmine Arthur-McIntyre during one of the most uncertain economic periods in modern history. What began as a self-funded leap of faith has evolved into a premium hair supplier brand rooted in authenticity, supply chain integrity, and long-term industry impact.
The name “729” represents Jasmine’s childhood home — 729 Risley Ave — where her late father lived and passed away in 2000. Today, the brand stands as a living tribute to legacy, resilience, and the transformation of pain into purpose.
729Beauty is not simply a beauty brand.
It is a generational vision in motion.
Founder Expertise & Foundation
With over 13 years of dedicated hair research and 18 years of customer service experience, Jasmine Arthur-McIntyre brings a rare combination of technical product knowledge and deep consumer understanding.
Her background allows her to:
• Identify true raw vs. altered hair with precision
• Build and maintain trustworthy supplier relationships
• Understand long-term customer needs beyond initial purchase
• Deliver a luxury experience rooted in consistency, not chance
Jasmine is not a hairstylist.
She is a hair supplier expert — specializing in sourcing, verification, and long-term product integrity.
Why 729Beauty Exists
The global hair industry is saturated with misrepresentation:
• “Raw” hair that is chemically altered
• Blended fibers sold as premium
• Inconsistent sourcing with no long-term stability
• High markups without verified quality
Industry-wide, true authenticity is rare.
Real raw hair cannot be mass-produced. A single 30-inch strand can take up to 8 years to grow. Double drawn density requires careful sorting and precision — a process many suppliers bypass for speed and volume.
729Beauty was built to challenge that model.
What Sets 729Beauty Apart
729Beauty operates with a premium-first, integrity-driven approach:
• Authentic raw and virgin human hair
• True double drawn and super double drawn bundles
• Verified supplier partnerships
• Long-term (3–5 year) supply chain planning
• Direct-to-consumer quality control
Every product is curated for longevity, strength, and consistency — not just initial appearance.
Luxury is not a trend.
It is the standard.
Current Offerings
729Beauty currently operates as a direct-to-consumer brand providing:
• Raw and virgin hair bundles
• HD lace wigs and closures
• Ready-to-wear luxury units
• Protective styling solutions (including braid units)
In addition, 729Beauty has expanded into affiliate-based income opportunities through strategic partnerships.
Farmasi Partnership Opportunity
Through 729Beauty, individuals can partner with Farmasi and gain access to:
• Up to 50% commission on product sales
• Residual income opportunities
• Personal website access
• Team-building and mentorship structure
• Entry into the beauty and wellness space without inventory
This creates a dual-layer ecosystem:
Customers can purchase — or become partners and earn.
What’s Next: Expansion & Innovation
729Beauty is actively transitioning into its next phase of growth, centered around infrastructure, accessibility, and community impact.
The Anchor Vision: Drive-Thru Luxury Beauty Supply Hub
The future of 729Beauty includes launching a first-of-its-kind drive-thru luxury beauty supply hub in South Jersey — designed to merge convenience with premium access.
This model will include:
• Centralized warehouse operations
• On-demand product access
• Streamlined fulfillment systems
• Elevated in-store and drive-thru customer experience
Medical Wig Expansion (Cranial Prosthesis Program)
As part of its long-term service expansion, 729Beauty plans to enter the medical wig (cranial prosthesis) space.
Jasmine will be pursuing the necessary certifications and credentials to provide:
• Medical-grade wigs for clients experiencing hair loss
• Support for individuals undergoing chemotherapy or medical treatments
• Insurance-eligible cranial prosthesis services
This initiative aligns with 729Beauty’s mission to serve not only beauty — but confidence, healing, and dignity.
Investment & Growth Position
729Beauty operates within a multi-billion-dollar global industry, with a strong position in the underdeveloped premium authenticity segment.
The company is preparing for:
• Strategic inventory acquisition
• Warehouse development in South Jersey
• Retail and drive-thru expansion
• Wholesale distribution channels
• Job creation and community impact
This is not a volume-based business model.
It is an infrastructure-driven luxury brand.
The Mission
To provide authentic, long-lasting, premium human hair while building a legacy-driven beauty enterprise that honors the past and creates generational opportunity for the future.
729Beauty
Built from pain.
Powered by purpose.
Positioned for legacy.
Founder:
Jasmine Arthur-McIntyre
Atlantic City/Pleasantville, New Jersey